Who doesn’t love a good challenge? You’re an entrepreneur, so that’s part of this crazy, wonderful world you work in. You’re a problem solver with a solution or product that people are dying to buy from you. Or at least that’s the game plan, right?
I’m curious, what do you do when you run into a challenge, task, method that feels so hard?
Personally, I grab a blanket, bury myself on my couch, and binge the Great British Baking Show on Netflix, while clicking through IG Stories without the sound on – and without really reading anything. There’s something so soothing about an English accent, some rising bread dough, and a flickering phone screen.
It’s frustrating to not be good at something.
Think about how amazing you feel when you get into a zone of genius, proving you are that rockstar your friends and family say you are. Cranking out a design, plan, strategy, video, or whatever you do best gives you such joy.
The high highs of being great at something can make those lows of struggling to do something that doesn’t come so naturally to you, or isn’t easy for you straight out of the gates, feel even lower. And that makes you want to avoid it or give up on it.
Fight or Flight?
But that flight / abandonment mindset doesn’t serve you, especially when you’re a soloprenuer or a business owner with a small part-time team.
Running a business requires that you tackle all of the work that all of the departments in a larger corporation handles. From marketing and sales to product development and delivery. From management and operations to finance and accounting. So you can’t ignore, run from, or abandon business functions and achieve the success you want.
So what do you do to get past this?
- Create a “Yes” list – by identifying things in your business that you’re good at and enjoy doing. These should be the things you deliver for your clients and you manage in your operations.
- Create a “No” list – with the things you really would prefer not to do.
- Ask yourself these questions:
- What tasks can just go away?
- What could you outsource to someone else and still make the profit you need?
- What could you simplify to make the task take less time and effort?
And if that doesn’t work…
After all of that, you may realize you still have to do some of the work on your “No” list yourself.
This is when you have to:
- Shift your mindset – there’s a lot of acceptance and grace in this shift
- Set aside blocks of time to do this hard task – actually schedule it on your calendar
- Find a group or mentor to help you be more successful at it – and hold you accountable
My own Experience with this
I recently decided that I just needed to own copywriting for my business, and stop avoiding creating email newsletters, blog posts, and scriptwriting for video and webinars.
I did the steps I outlined above. I decided this is something I AM good at and can be successful with practice and experience. I joined a paid writing group that schedules weekly time blocks for us to cowork and get feedback on copy. Shout out to Jacq Fisch and the Write Like a MOFO community for getting me on track with writing.
Now you’re getting weekly emails from me; this is the third one in a row! I’ve sold services through my updated opt-in nurture sequence. And I have a webinar scripted and ready to go live next month.
SO, it’s your turn. What’s a difficult task you need to do, but have been putting off because you know it’ll go slow,, it won’t be perfect, or some other reason?
Go do it and have grace for yourself. AND email me about it. I want to cheer you on, help you shift your thinking, and hold you accountable.